Domains: Where to start

Domains - Where to start

Domains are where every online business starts and a domain search is where it all begins – but that’s only part of the story.

Before you begin… To register .com.au domains, you will first need an Australian Business Number, or ABN. Click here to register your ABN today with business.gov.au.

Also, remember that your “domain has a close & substantial connection to the person/business” that it is registered for.”. As a result, many businesses can have many domains or for current or even consider future products. Because of this, a large number of businesses are now registering seemingly unrelated domains.

What: .com.au domain names are ideal as a business’ primary domain name. .net.au domains are recommended for protection of a business’ Intellectual Property.

Why: Domains are the foundation of every business’ online brand, eCommerce, leads and, at the end of the day, revenue. With the widest selection of domains available for registration, you can buy the perfect one for your business. Once you’ve made your selection, add the domains and any additional services (like email or hosting) to your cart and check out. Bring your idea to life online with your ideal domains!

Good domains, just like a good business name, reinforces your brand and provides a competitive edge. Picking simple and memorable domains that focus on your brand highlights means you will be able to reap rewards in the form of traffic and sales. Additionally, registering domains that match your ABN adds credibility to your brand.

Remember that your domains are your unique website address and form an essential part of your company’s brand. This, in turn, allows people to find you quickly and easily. Registering multiple extensions protects the brand you’re building. Adding .net.au for example, may stop a competitor from registering your domains and as a result protect your online identity.

How: A good place to start is with domains.com.au’s Domains Search Advice. 

What next? A domain search with domains.com.au, of course!


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